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The festivities of the faithful departed and of all the saints that are celebrated on the days of the dead throughout the country, in the municipality of Naolinco have a very special connotation, since these festivities start with the night of "la cantada", the same as it consists of visiting the houses where the altars have been made and singing the songs of praise and praise there; which are a literary trope or game of words that are creations of the inhabitants of this municipality.

Tradition dictates that as a sign of appreciation of the songs, the owners of the houses offer a glass of fruit wine and dishes prepared for the occasion, while children, youth and adults cross the streets alternating visits to the different households.

The night of "la cantada" in Naolinco becomes a constant coming and going through the streets of Naolinco until dawn. This traditional festival of the town of Naolinco concludes until the early hours of the morning with a visit to the cemetery. This November 1st, visit Naolinco, sing in the pantheon, in their houses, take pictures of the altars, their museum, the catrinas and the Enormous Catrina that adorns the park ... We tell you next the celebration of the sung ..... In Naolinco, on November 2, there is a tradition that dates from pre-Hispanic times, when the Totonacs dominated these lands: La Cantada, rites that, through the generations, manifest the faith and culture of a people that reminds us of your ancestors with special devotion.

From midnight until dawn the Alabados begin to sing, these are sadder than the Praises and they differ because the leader of each group sings a verse and the others answer him repeating the same verses. The purpose of this event is to offer a cultural offer during the dead season, since, despite the fact that there is a large attendance of tourists during these dates, there are almost no activities to enjoy in a family environment of healthy coexistence. In Naolinco beliefs about the fate of the soul maintain a basic mythical structure around the fate of the soul.

Mythical beliefs predict that the cult of the dead expands and becomes permanent with the annual celebration of Todos Santos, because it is believed that all souls return every year to their localities that lived in life to enjoy the aroma and image of food and utilitarian objects that are then placed on family altars. Full of beliefs and traditions, it is a place that reveres all the faithful departed through ceremonies that show the devotion of this tradition. Two weeks earlier, the population is given the task of making paper flowers; the collection of ingredients for the preparation of sweets and wines using fruits of the region. The bakeries begin to offer the traditional "Pan de Muerto", which has different types: panela (bread of life), lard, granillo and egg.